For Sellers
Selling a home can be stressful, but you can trust my experience and knowledge to keep it smooth sailing and to get you the best possible price. I know the market and how to price and advertise a property to maximize interest among qualified, ready-to-act buyers.
CAN I COMPETE WITH THE BIG GUYS? Absolutely. More than compete! Truth is, real estate today is happening almost entirely online. Partly it's on the big sites like StreetEasy, and I will definitely showcase your property on all the top sites using professional photography, virtual staging if needed, and professional floor plans. I also know the right ways to maximize the effectiveness of each listing in terms of searchability, visibility, and paid promotion, so that as many potential buyers as possible will view your listing.
But while these consumer-focused sites are splashy, the most important group to market to is the Brokerage community. That's because over 75% of successful sales are completed when Brokers are involved on both sides of the sale. I can reach virtually every qualified Broker in NYC by submitting your listing to the MLS-type databases shared by all real estate professionals, but not open to the public at large. As a member of the Real Estate Board of New York (REBNY), I have full access to these all-important resources, equal to what any major firm has. But it's my personal knowledge and skill that turns access into action, and that's something even the biggest firms can't offer.
DOLLARS AND SENSE. Because I don't have a fancy office or padded support staff, I can pass the savings on to you with a competitive commission structure. Your property will get maximum exposure to both general buyers and Brokers, and the 100% personalized service you'll receive is truly priceless.
What you can expect
When you work with me as your seller's Broker, I will:
Assess your property and advise on the most advantageous way to prepare for selling
Prepare a detailed analysis of past and present sales in your building and neighborhood to arrive at the best offering price for you and the market
Organize professional photography and floor plans to highlight your property
Maximize exposure of your listing by submitting it to all relevant websites including the private professional networks used by Brokers and Agents
Prepare professional marketing materials
Host open houses and schedule viewings to your advantage
Ensure all bids submitted have proper documentation to make the most informed decision
Negotiate on your behalf to get you the highest price
Review the selected buyer's board application to ensure acceptance and optimize the likelihood of approval
Refer other professionals (including attorneys, appraisers, etc.) and manage and coordinate everyone involved on both sides of the process
Guide you through the closing and celebrate a successful sale!
Social Media Exposure: Facebook and Instagram
If you have any questions or want a complimentary analysis of your property, please get in touch!